What's the story behind Sarah Bell?

When I moved from Green Bay to another NFL city, I realized how much I missed the vintage, effortlessly cool game-day style I grew up thrifting. I never loved flashy, heavily branded team apparel; I wanted something timeless, understated, and wearable beyond game day.

Sarah Bell started with a simple idea: What if I could thrift the perfect varsity sweater from my grandfather's closet? From there, I set out to create nostalgic yet modern pieces—ones that feel just as stylish on game day as they do in everyday life.

Where do you look for creative inspiration?

Everywhere. As an interior designer, I naturally gravitate toward emotions-evoked colors, textures, and materials. Vintage sports memorabilia, old photographs, typography, and even childhood memories influence my designs. I love reinterpreting classic styles in a way that feels fresh and effortless.

Is it hard to stay innovative?

It's less about reinventing and more about refining. While nostalgia is timeless, I'm always thinking about subtle ways to keep things modern—whether through fabric, fit, or styling. It's about evolving while staying true to Sarah Bell's essence.

Who was a mentor to you?

My dad, for his business mindset, and my mom, for her impeccable taste. He taught me to take risks, think big, and trust my instincts. She showed me how creativity and attention to detail can transform something simple into something special.

How do you balance uniqueness with commercial appeal?

I design for real women who want to feel put together without overthinking it. Each piece is intentionally versatile, mixing nostalgia with a modern, wearable edge. I aim to create something unique yet effortless to style.

 What is the core DNA behind Sarah Bell?

Sarah Bell is about nostalgia, heritage, and effortless style. It’s a blend of past present—timeless pieces that feel as meaningful as the moments they’re worn in.